2024 Year in Review
As 2024 comes to a close, we’re filled with gratitude and excitement as we reflect on an incredible year. From celebrating a major milestone to launching new products and seeing Sweet Water Decor in the spotlight, this year has been nothing short of amazing. Here’s a look back at some of our favorite moments from 2024:
Celebrating 10 Years of Sweet Water Decor
This year marked a huge milestone: our 10-year anniversary! What started as a small dream has grown into a community of amazing customers, talented team members, and beautiful products designed to illuminate your everyday. From our Owner Melissa's humble beginnings in her basement to growing a team of over 40, we're amazed by the incredible milestones we've reached. We’re so thankful for your support over the past decade and can’t wait to see what the next ten years will bring.
Welcoming New Team Members
As Sweet Water Decor continues to grow, so does our team. This year, we welcomed some incredible new faces who brought fresh ideas, creativity, and passion to the table. It’s been wonderful seeing our team evolve and work together to make your favorite products and experiences even better.
Launching New Scents You Love
We introduced three new scents in 2024, each crafted to bring a little extra joy to your space:
Luxury Getaway: With subtle notes of leather, iris, and sandalwood, this scent transports you to a realm of unparalleled bliss.
Flower Shop: Bright and floral, this scent captures the essence of fresh blooms.
Pink Grapefruit: Elevate your space with the refreshing blend of orange, grapefruit, and cedar.
Thank you for embracing these new additions to our collection and making them part of your homes and routines!
Sweet Water Decor in the Spotlight
We were honored to be featured in some amazing places, including:
Christina Aguilera’s TikTok: We loved seeing our Warm and Cozy mug as part of her night-in routine.
Ana Sitar’s Small Business Gift Guide: A true highlight to be recognized as one of her top Small Businesses on Amazon.
ENews, Buzzfeed, and More: Your favorite Sweet Water Decor products made waves, and we’re so grateful for the support and recognition from these platforms.
Penn State Thon x SWD
This year, we were proud to launch our Penn State THON x Sweet Water Decor Candle, supporting the fight against childhood cancer. With proceeds benefiting THON’s incredible mission, this candle is a heartfelt way to give back while celebrating our owner’s Penn State roots. Thank you for helping us make a difference!
Launching A New Devotional
We expanded our collection with a beautiful new devotional, You Are Made For This. Written by our Owner & Designer, Melissa Horvath, it was created to empower and encourage busy mothers. Filled with inspiring messages and reflections, this devotional—Melissa’s third—offers guidance to navigate life with faith and grace. We’re honored to see how it has resonated with so many of you and grateful to be part of your spiritual journey.
Introducing Collective Items
We launched our curated collections of handpicked designer items, chosen by our team to perfectly complement your Sweet Water Decor products. These collections make it easy to create a cohesive space you’ll love, blending practicality and style effortlessly.
Looking Ahead to 2025
As we close out this milestone year, we’re already dreaming up exciting plans for the future. From new products to fresh ideas, we can’t wait to continue inspiring you in 2025 and beyond. Thank you for being part of this journey—we couldn’t do it without you!
Here’s to celebrating 2024 and looking forward to all the possibilities ahead. Wishing you a joyful and inspired new year from all of us at Sweet Water Decor!
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