As we turn the page to 2023, we reflect on the journey of Sweet Water Decor and all that our team accomplished. 2023 was a year of growth, rebranding, celebration, and milestones. Take a look at our favorite moments from this past year.
Two Million Candles
We sold our two millionth candle this year! It is hard to believe that just nine years ago, our owner, Melissa, started this business in her basement, and look how far we have come. At Sweet Water Decor, we strive to create clean-burning candles with high-quality, non-toxic ingredients to fill your homes with indulgent fragrances. We’re so grateful to be able to bring light and life into your home with our candles. Here's to three million candles this year!
One of our most significant milestones this year was our rebrand in April. Starting in 2014, our brand has evolved from custom wedding invitations, print art, and mugs to now - where things have gotten more cozy, warm, neutral, and light. This year, we took our brand to the next level as we elevated our jar labels and launched new products to reflect this change.
Launched Three New Candle Scents
We are a candle-first company, and we want to continue to create luxury scents that fill your home. This year, we made three brand new scents (in a variety of jar styles) to expand our line - there is a candle for everyone here at SWD. From warm and comforting Gingerbread and Spice to fresh and decadent Cashmere and Vanilla to fruity and floral Fresh Apple Blossom, our team thoughtfully curated each scent.
New Team Members
We have added more team members as we continue to grow and expand our business. We pride ourselves on quality, and our team members reflect that. From Melissa managing the business herself, to now nearly 40 team members, we are so grateful for everyone's unique talents and gifts. We wouldn't be where we are today without our fantastic team.
SWD x Lady Pens
This year, we once again collaborated with the Lady Pens and the Pittsburgh Penguins Foundation to give back to the Pittsburgh community. We created a new candle for the collection this year, Center Ice! With three candles in the group, Center Ice, Slashing through the Snow, and Pond Hockey, we could share the love of hockey and candles with the Lady Pens to curate this collection. Proceeds support the Angel Fund created by the significant others of the Pittsburgh Penguins to benefit nonprofits in Pittsburgh and surrounding areas.
Featured on Cosmopolitan, Billboard, Buzzfeed, and more.
We are incredibly grateful to have been featured in such noteworthy articles as Cosmopolitan, Billboard, and Buzzfeed. Our fan favorite, "Warm & Cozy," was featured in Buzzfeed's Top 10 Best Smelling Candles. In addition, our candles were part of Cosmopolitan's Top Candle Picks on Amazon with incredible reviews. Lastly, Billboard featured us in their Best Scents for the Holidays article.