About SWD

about us sweet water decor melissa horvath

It all started with a calling...

Sweet Water Decor began back in 2014 when I had a calling to start my own business. One snowy night back in December of 2014 SWD started in my basement as I launched my etsy shop.  I began making motivational coffee mugs in my basement and well, the rest is history!  Today, Sweet Water Decor is a motivational brand where every product is designed with hand lettering by yours truly, so you are getting something truly unique!  Growing up, I loved designing, and could always be found in the stationery section of every store I went in to.  I'd always be saving motivational quotes (before Pinterest) and writing them in a notebook.  Before SWD I worked in merchandising for Dick's Sporting Goods Corporate and then as a Financial Analyst for FedEx Ground.  From working in retail since I was 18 in both in stores + at corporate, I learned the importance of providing customers with beautiful, high quality items.  


calligraphy hand lettering

In the fall of 2017 I started our second company, Sweet Water Candle Co. creating gluten free, high quality fragrance candles.

On our website here, you can shop our fun, motivational, and chic items everyday.  You can also find us in over 500+ boutiques and national stores, like Francesca's, across the United States and abroad.  Sweet Water Decor has been proudly featured in Glamour, BRIT+CO, Refinery29,, The Huffington Post, Pop Sugar, Pregnancy and Newborn Magazine, Justine Magazine, Women's World, KTLA, Pittsburgh Magazine, and many more!  We're excited for what the future holds for SWD!


melissa horvath sweet water decor owner and designer hand lettering


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